If shopping cart recovery is one of your main concerns, there is actually something that you could do in order for you to not need to avail this service again. One you could do is to go back to the most basic marketing strategies while making use of the present technology in the best way that you can. One of the examples of this is the flash sales. A flash sale is a strategy for which you input a sense of urgency for the customers to purchase your product or avail your services as soon as they can. This will increase online sales especially because a lot of people just love sales. If you will incorporate this to your social media accounts, you will be able to reach your customers better and so they are more likely to participate in these sales better.
Discount coupons are also very abundant in the online trade and industry. With the internet world buzzing with all those coupons, you need to provide an incentive for your customers too so that you will; be able to attract their attention to your website and what you offer. It can also be used to motivate customers to do something for you and recommend you. A good example of this is the Facebook and Twitter. You can set it in a way that once the person likes your business’ fan page and follow you on Twitter, give them the coupons as a reward. With the use of the coupons, you will be able to increase online sales and make the shopping cart recovery an unnecessary service in the first place.
Giveaways are also great options when considering a marketing strategy which will help you keep your customers and have them loyal to you. The giveaways will also serve as a reward. If you do not want to spend a lot of money with the giveaway then you could also use a raffle system where all people who registered to your website will have the chance of winning something fancy. Once people dig this process, you will more likely increase online sales in no time and in the end help you recover some of your expenses in the past.